Custom software, websites, and local SEOin Chattanooga, TN.
Custom software development services, website design, e-commerce, database work, and local SEO — for small businesses in Chattanooga, Hixson, and the Southeast.
Most small businesses don’t need an agency. They need someone who shows up.
When you hire us, you get the owner — on-site, in person, solving the actual problem in front of you. No account managers, no ticket queues, no handoffs to someone you've never met. Your business matters to you, so it matters to us.
You get the owner.
You talk to the person writing the code — not an account manager, not a junior, not a sales engineer. Every project is owner-led, and we come to your business to solve real problems in person.
We build to get you found.
A pretty website that nobody finds is just an expensive business card. We pair every site with Local SEO and a dialed-in Google Business Profile so the people searching for your trade in your area actually land on you.
We work as hard as you do.
Most business owners don't clock out at 5 — and neither do we. You'll get fast responses, clear updates, and a site that's live in days, not months.
“Sean is great to work with and super helpful. Highly recommend him for anyone needing websites for any business.”
No matter your needs, we can help.
Custom Software Builds
Full-stack web apps, internal tools, dashboards. From scoping the right architecture to writing production code your team can actually maintain.
Shopify Consulting
Custom themes, app development, checkout flows, and admin tooling. Built on Shopify's APIs — not their template wizard.
Database Design
PostgreSQL schemas, query optimization, indexing strategy. The kind of work that makes slow apps fast and tangled data clean.
Process Automation
Stitching together the tools you already use — Stripe, Airtable, Zapier, custom APIs — so your team stops doing it by hand.
Website Building
Fast performing coded sites with real SEO and real performance. No drag-and-drop bloat, no rented templates.
Local SEO & Google Business Profile
Citations, schema, GBP management, review pipelines, rank tracking. The work that makes Chattanooga businesses actually findable when a referral Googles them.
Built for the small businesses nobody else was showing up for.
I’m Sean. I started Hoagland Software Solutions because I kept noticing the same thing: the small businesses keeping our towns running — the plumbers, the dentists, the family shops, the trades — were the ones getting the worst end of the web and software industry.
Either they were quoted twenty grand by an agency that treated them like a rounding error, or they were sold a template by someone who’d never set foot in their town. Nobody was actually showing up. So I did.
I served in the U.S. Air Force. The way I think about that job and this one is the same: there are people counting on you, and you don’t get to phone it in. I served them then. I’m serving you now.
Integrity
I do what I said I'd do, when I said I'd do it, for the number I quoted. No moving goalposts.
Honesty
If you don't need what you're asking for, I'll tell you. A smaller project we both feel good about beats a bigger one neither of us does.
Accountability
I own the outcome, not just the deliverable. If something breaks after launch, that's on me to fix.
Plain talk
No jargon, no buzzwords, no agency theater. You'll always know what I'm doing and why it costs what it costs.
What things cost, up front.
Things people ask before we start.
Most projects start with a short discovery call, a written proposal with scope and pricing, then a kickoff. From there it's weekly demos and a transparent backlog you can see at any time.
Let’s build something good.
Tell us about your project. Free 30-minute call. We’ll be honest about whether what you need is custom software, a different off-the-shelf tool, or to keep doing what you’re doing.
Or email seanh@hoaglandsoftwaresolutions.com