Can you customize the Shopify checkout?

Checkout customization beyond basic branding requires Shopify Plus (via checkout extensions / checkout.liquid's successor). On standard Shopify we can customize everything up to checkout — cart, upsells, product flows — and handle the parts checkout allows. We'll tell you on the call what your plan supports.

Do you build custom Shopify apps?

Yes — private/custom apps for admin tooling, integrations, and operations the dashboard can't do. If your need is a public App Store app, we can scope that too, but most small-business work is a custom app for one store.

Can you fix or speed up an existing Shopify store?

Often, yes. Many stores are slow because of stacked apps and an unoptimized theme. We can audit, strip what's not earning its keep, move logic into the theme, and get Core Web Vitals back in the green — usually for less than a full rebuild.

Do I own the theme code?

Yes. Theme and app code live in a repository you have access to from day one. If you ever work with another developer, they can pick it up. No proprietary lock-in beyond Shopify itself.

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Shopify development that sells past the template.

We build custom Shopify for businesses that have hit the wall of a bought theme — the variant flow that doesn't match how you actually sell, the checkout you can't change, the admin work that should be one click and is currently fifteen. We work in Liquid and Shopify's APIs, not the template wizard, so the store fits your catalog instead of forcing your catalog to fit the template.

Get in touch See pricing

Based in Chattanooga, serving the Tennessee Valley and remote. Fixed-bid pricing, written before any work starts. You own the theme code.

What our Shopify development service includes

Illustration of an online store with products and a shopping cart.

Shopify is the right platform for most small-business commerce — but the default theme only takes you so far. The gap between an off-the-rack store and one that converts is custom work: the buying flow, the merchandising, the operations behind the admin. Here's what a typical engagement covers.

Custom theme development or a deep customization of an existing theme — in real Liquid, version-controlled
Custom product and variant flows that match how you actually quote and sell
Checkout customization (Shopify Plus) and cart/upsell logic
Custom Shopify apps and admin tooling for the work the dashboard can't do
Metafields and metaobjects so your content model fits your catalog
Performance work — fast theme, optimized images, clean Core Web Vitals
Integrations with your stack (ERP, fulfillment, email, accounting) via the Shopify API
Handoff with documentation, plus 30 days of small fixes after launch

Why us

Why businesses choose us for Shopify work

Most Shopify help is one of two things: a $40 theme installed by a generalist, or a Plus agency with a five-figure minimum. We sit in the middle — agency-grade custom Liquid and app work at a price a small retailer can justify, with code you actually own at the end.

Real Liquid, not page-builder bloat

We write themes in Liquid and keep them version-controlled. No drag-and-drop app stacked on a drag-and-drop app until the store loads in five seconds. Fewer apps, faster store, lower monthly app bill.

Fixed price, in writing

Written scope and a fixed price before any code is touched. Most Shopify projects land between $2,500 and $20,000 depending on how much custom flow and tooling you need — and we tell you which bracket on the scoping call.

We build for your operations, not just the storefront

The storefront is half the work. The other half is the admin — bulk editing, order routing, custom reports, the app that turns a daily export-and-reconcile chore into nothing. That's usually where the real time savings live.

You own the theme

Code in a repository you have access to from day one. If you ever bring in another developer, they can read it. No proprietary builder, no lock-in beyond Shopify itself.

How it works

How a Shopify project runs

Short calls, weekly demos against a real preview theme, written scope up front. No multi-week discovery before you see anything.

1. Discovery call (30 minutes, free)

We look at your current store, your catalog, and the flow you wish you had. By the end of the call you'll know whether this is a theme tweak, a custom theme, a custom app, or a different platform entirely — we'll say honestly which.

2. Written proposal (within a business day)

Scope, fixed price, timeline, on one page. Sign it digitally and we kick off; if the shape isn't right we revise before any work starts.

3. Build on a preview theme (1–4 weeks)

You review real work on a Shopify preview theme, not mockups. We iterate against your actual products. Most projects land in two or three rounds of revisions because the scope was clear.

4. Launch + 30-day shake-out

We publish the theme, verify analytics and tracking, and stay on for 30 days of small fixes. After that, ongoing work runs through a flat per-change rate or a maintenance retainer.

Outcomes

What changes after launch

A Shopify store that fits your catalog and your operations converts more of the traffic you already have and gives you back hours in the admin.

Higher conversion

A buying flow that matches how customers actually shop your catalog converts better than a generic theme. Clearer variants, fewer steps, a faster store.

Hours back in the admin

The custom tooling — bulk operations, order routing, a report that used to be a spreadsheet — usually saves more time than the storefront work, every single week.

Lower app bill

Replacing three or four bolt-on apps with custom theme code cuts the monthly app subscriptions and speeds up the store at the same time.

A faster store

Custom Liquid and proper image handling beat an app-heavy theme on Core Web Vitals — which Google rewards and shoppers feel.

A store you can grow

When you add a product line, a wholesale channel, or a new market, we extend the theme. You're not boxed in by what the template anticipated.

Code you own

Version-controlled theme and app code you can take to any developer. No lock-in beyond Shopify.

Shopify development — FAQ

Questions people ask before we start.

Illustration of a list of frequently asked questions.

Most projects land between $2,500 and $20,000. A focused theme customization or a single custom flow runs $2,500–$6,000; a full custom theme or a custom Shopify app runs $8,000–$20,000. Everything is written-scope, fixed-bid — you see the price before any work starts.

Where we work

Shopify development for businesses across the Tennessee Valley.

We’re based in Chattanooga and work with small businesses across the region — Hixson, East Ridge, Red Bank, Soddy-Daisy, Signal Mountain, Ooltewah, Collegedale, Cleveland TN, and Dalton GA — plus remote clients anywhere.

See the cities we serve

Related services

Ready to make Shopify fit your business?

Free 30-minute call. We'll look at your store and tell you honestly whether you need a theme tweak, a custom build, or a custom app — and what each would cost.