Service Areas

Custom software and websites, across the Tennessee Valley.

Hoagland Software Solutions is based in Chattanooga, TN and serves small businesses across Southeast Tennessee and North Georgia. Most projects happen remotely; in-person meetings are happily on the table for anything inside about an hour’s drive.

Chattanooga, TNHixson, TNEast Ridge, TNRed Bank, TNCleveland, TNDalton, GA

Custom software & websites in Chattanooga, TN

Our home base

Chattanooga is where Hoagland Software Solutions is built and where most of our small-business work happens. The city's economy runs on a mix of independent restaurants, boutique retail in Northshore and the Southside, trade businesses across Red Bank and East Brainerd, professional services downtown, and a growing tech and creative scene. We work with small businesses across the whole city — from Lookout Valley to East Ridge.

Local economy

Chattanooga's small-business landscape is unusually diverse for a city of its size. You'll find third-generation family-owned shops next to two-year-old startups, both of which often run on the same off-the-shelf tools (Shopify templates, Wix sites, QuickBooks, Google Sheets) and hit the same friction at the same revenue point.

Common pain points

The most common request we get from Chattanooga small businesses: 'we need a website that doesn't look like every other Wix template, and we don't want to fight with a builder for ten hours.' Right behind that: 'our process is mostly copy-paste between three tools and we're losing time we don't have.' Both are textbook cases for custom code.

What we work on for Chattanooga businesses

Most Chattanooga work falls into one of three buckets: a custom website rebuild for a business that's outgrown a template, a focused internal tool that replaces a multi-tab spreadsheet, or Shopify customization for a local retailer that hit a template wall. Database work and process automation come up regularly as add-ons.

Why work with us

Local matters when you want someone who can meet for coffee at Niedlov's, who knows what 'a small business in Hixson' actually means without asking, and who returns calls in your timezone. Most of our Chattanooga work happens remotely with occasional in-person meetings — but we're a 15-minute drive from anywhere downtown if a project warrants it.

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Custom software & websites in Hixson, TN

~7 miles north

Just across the river from downtown Chattanooga, Hixson has a deep bench of trade businesses, medical practices, family-run service shops, and small retailers — most of which need a real online presence without an agency-sized budget. The Northgate corridor in particular has the kind of small-business density that makes word-of-mouth referrals matter, which means winning the Google search after a referral is a real revenue lever.

Local economy

Hixson is heavy on plumbers, electricians, HVAC techs, dentists, family medical clinics, and independent retail. These are six-figure businesses that have outgrown a single-page Wix site but can't justify a $10,000 agency engagement.

Common pain points

The biggest pattern we see in Hixson: trade businesses with five-year-old websites that don't load on mobile and a Google Business Profile that hasn't been updated since 2022. The combination is brutal — referrals find them, Google can't, and they lose half their leads to a competitor with a faster site.

What we work on for Hixson businesses

Most Hixson projects start as a website rebuild — the trade-business pattern is almost always the same, so we know it well. After launch, the same owners often want a hosting + SEO retainer to keep things working. Less commonly: a small custom tool to replace a paper-based scheduling or invoicing process.

Why work with us

We're built for exactly this — small businesses where one extra job a month pays for the website twenty times over. Custom landing pages from $300, full small-business sites under two weeks. Same scope, same quality, regardless of whether you're in Hixson or downtown Chattanooga.

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Custom software & websites in East Ridge, TN

~5 miles southeast

East Ridge sits on the Tennessee–Georgia line and is dense with service businesses, independent retailers, and trade contractors. The Ringgold Road and Camp Jordan corridors have the kind of small-business mix where most owners haven't updated their tech stack in years — which makes the upside of a clean rebuild substantial.

Local economy

East Ridge's small-business economy leans heavily on services: auto repair, tax prep, salons, independent restaurants, contractors, real estate. Most run on whatever software they signed up for in 2018, plus a smattering of Google Sheets where it doesn't fit.

Common pain points

Two patterns we see often: a Wix or Squarespace site that the owner hasn't touched in three years (and can't easily update), and a manual order/quote process that lives in a notebook or text thread. Both are solvable in under two weeks of focused work.

What we work on for East Ridge businesses

Website rebuilds dominate East Ridge work, usually paired with a small custom form or quote-request flow that the previous template couldn't handle. Process automation comes up for businesses with manual order intake — connecting their booking, payment, and invoicing tools so the owner stops being the integration layer.

Why work with us

We're ten minutes away. Most projects happen remotely, but on-site scoping calls are easy. We work in the same hours East Ridge owners do, and we don't disappear for six weeks of 'agency development time' before showing you anything.

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Custom software & websites in Red Bank, TN

~5 miles north

Red Bank is a short drive from downtown but has its own distinct small-business character — a mix of independent contractors, boutique service businesses, and retail along Dayton Boulevard. The kind of place where most owners want their website to actually match the quality of their work, not feel like an afterthought.

Local economy

Independent contractors, boutique fitness, salons and barbershops, small retail, tax and accounting practices, healthcare. Many are one- to three-person operations that are profitable but pressed for time.

Common pain points

Red Bank's pattern is almost the inverse of Hixson's: the owners take quality seriously and care about their brand, but the website was either built by a friend in 2015 or assembled in Wix during a slow week. Polished work, unpolished web presence — and the gap shows up the moment a referral Googles them.

What we work on for Red Bank businesses

Custom website design is the entry point for most Red Bank clients — usually a 3–5 page rebuild that actually matches the quality of the work. Booking integrations (Calendly, Acuity, custom flows) are common add-ons. The hosting + SEO retainer is a frequent next step once the rebuild ships.

Why work with us

We're built around aesthetic quality as much as technical quality. A Red Bank salon's website should look like a Red Bank salon, not a stock template. Same for a contractor, a tax practice, a fitness studio. Custom design, fast hosting, real SEO — for less than what most agencies charge for a logo.

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Custom software & websites in Cleveland, TN

~30 miles northeast

About thirty minutes northeast of Chattanooga, Cleveland is one of the larger secondary metros in Southeast Tennessee. The economy mixes manufacturing, healthcare, retail along Keith Street, and a growing service sector — and many of the small-to-medium businesses here run on software that's a decade out of date and ready for a modernization pass.

Local economy

Cleveland is heavier on manufacturing and healthcare than Chattanooga proper, which changes the small-business mix. You'll find machine shops, medical practices, suppliers, contractors, and retailers — many of whom have inventory, scheduling, or customer-facing workflows that custom software can dramatically simplify.

Common pain points

Cleveland small businesses tend to need internal tools more than marketing websites. A custom dashboard pulling Shopify orders into a fulfillment view. A booking flow with custom logic for a medical practice. A nightly job that pulls hours from a time-tracking tool into QuickBooks. The math on a focused custom build pays back fast in operations like these.

What we work on for Cleveland businesses

Custom software work dominates in Cleveland — internal tools, dashboards, and process automation specifically. Database design and optimization come up regularly because so many Cleveland businesses run on systems that have been bolted together for a decade. Websites are the secondary need.

Why work with us

We work on these projects every week. Most happen entirely remotely — a 30-minute scoping call, weekly demos, written proposals before any work starts. We're an hour up I-75 if a project genuinely needs in-person time, but the vast majority of Cleveland work doesn't.

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Custom software & websites in Dalton, GA

~30 miles south

Across the Georgia line, Dalton is the carpet capital of the world and runs an outsized economy for its population — flooring manufacturers, suppliers, distributors, and a deep service ecosystem. Most of these businesses have software stacks that were built ten to fifteen years ago and haven't been touched since. There's substantial upside for owners willing to invest in modernization.

Local economy

Dalton is dominated by flooring and textiles, plus the service businesses that orbit them — logistics, suppliers, contractors, accounting practices serving manufacturers. Many are family-owned, multi-generational, and large enough to have real inventory and operations problems but small enough that an enterprise software vendor isn't a fit.

Common pain points

The most common Dalton pattern: a manufacturing or distribution business that runs on a mix of an old ERP, Excel sheets, and tribal knowledge. The pieces work individually but lose hours per day to manual reconciliation. A focused internal tool — a custom dashboard, a reporting layer, a workflow that connects systems that don't talk — pays back in the first month.

What we work on for Dalton businesses

Custom internal tools and dashboards are the bread-and-butter of Dalton work. Process automation between legacy systems comes up almost as often. Database optimization is a regular ask for businesses whose reporting queries have gotten painfully slow. Websites are less of a fit — most Dalton businesses we talk to need internal-facing software, not marketing pages.

Why work with us

We work across the Georgia line all the time. Time zones are the same, drive is reasonable, and the kinds of internal-tool projects Dalton businesses need are exactly what we ship every week. Fixed-bid proposals, weekly demos, code you own at the end.

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Outside these six cities? Still call.

We also work with small businesses in Soddy-Daisy, Signal Mountain, Ringgold and Fort Oglethorpe GA, Catoosa County, and across the rest of the Tennessee Valley. Plenty of our clients are remote — we’ll happily do a project entirely over email and a few video calls if that’s your speed.

If your city isn’t listed above, that doesn’t mean we won’t take the job. It means we just haven’t written it down yet.

What we do — in every city we serve

Same scope, same quality, regardless of zip code.

Custom website design
Landing pages from $300 (live in 1–3 days), full sites under 2 weeks. No templates, no agency markup.
Custom software
Internal tools, dashboards, Shopify customization, PostgreSQL databases, process automation.
Website cost estimator
See what your project would cost from a typical agency, then what we'd charge — usually about half.
Articles & guides
Notes for small business owners on when off-the-shelf stops working and what to do about it.

Ready to start? Tell us about it.

Free 30-minute call. We’ll talk through your project and tell you honestly whether what you need is custom software, a different off-the-shelf tool, or just to keep doing what you’re doing.

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