How much does it cost?

A one-time architecture project typically runs $1,500–$6,000 depending on the size of the site and whether we implement it or hand off the blueprint. It's also included as the foundational phase of a Local SEO retainer.

Do I need this if I'm getting a new website?

It should be baked into a new build — and it is in ours. This service is mostly for existing sites with content in the wrong structure, or sites that grew without a plan and now cannibalize themselves.

Will changing my URLs hurt my rankings?

Not if it's done right. We map every changed URL to a 301/308 redirect so existing ranking equity carries over. Done carelessly, URL changes lose rankings; done deliberately with redirects, they don't.

All services

Structure your site so Google understands it.

Most local sites have the right content scattered in the wrong structure — service information buried in one long page, no location pages, internal links that don't tell Google how things relate. SEO architecture fixes the skeleton: a clear hierarchy of service and location pages, deliberate internal linking, and schema, so search engines understand exactly what you do and where you do it.

Get in touch See SEO pricing

Based in Chattanooga, serving the Tennessee Valley and remote. One-time architecture project or part of a Local SEO retainer.

What our SEO architecture service includes

This is the structural layer of SEO — the part that's about how pages are organized and linked, not the content on any single page. Here's what an architecture engagement covers.

A page-map: the service pages and location pages your site should have, and the URLs for each
A clear hierarchy — hubs, service detail pages, and location pages that nest sensibly
An internal linking plan so every important page is reachable and gets link equity
Schema markup (LocalBusiness, Service, BreadcrumbList, FAQ) wired across the site
Canonical and indexation cleanup so Google indexes the right pages and ignores the rest
A clean XML sitemap and robots configuration
Removal of thin or duplicate pages that dilute the site's topical focus
A keyword-to-page map so each page targets a distinct intent without cannibalizing the others

Why us

Why businesses choose us for SEO architecture

We build sites and do SEO, so we think about structure the way a developer and an SEO both would. The architecture isn't a spreadsheet of recommendations you have to find someone to implement — we design it and, if you want, build it.

We design AND build it

Most SEO audits hand you a list of structural changes and leave the implementation to you. We can do both — design the architecture and ship it — so nothing gets lost in translation between strategist and developer.

Built to avoid cannibalization

More pages only help if each targets a distinct intent. We map keywords to pages so your service pages don't compete with each other or with your location pages for the same term.

Schema done properly

We wire LocalBusiness, Service, Breadcrumb, and FAQ schema across the site so it forms one consistent entity graph — the structured-data foundation local ranking depends on.

Indexation hygiene

We make sure Google indexes the pages that should rank and ignores the ones that shouldn't, with clean canonicals, sitemap, and robots rules.

How it works

How an SEO architecture project runs

Audit the current structure, design the target structure, implement, and verify Google sees it.

1. Architecture audit

We crawl the site, map the current structure and internal links, check schema and indexation, and identify orphan pages, thin pages, and cannibalization.

2. Target architecture + page map

We design the page hierarchy, URLs, internal-linking plan, and keyword-to-page map — the blueprint for the structure that should rank.

3. Implementation

We build the new structure: pages, links, schema, redirects for any URL changes, sitemap and robots updates. Or we hand the blueprint to your developer.

4. Verify

We confirm Google is crawling and indexing the new structure correctly via Search Console and structured-data testing.

Outcomes

What you get out of it

Good architecture is the foundation the rest of SEO is built on — content and links work much harder on a sound structure.

Google understands your site

A clear structure and schema tell search engines exactly what you do and where, which is the prerequisite for ranking for the right terms.

Every page gets its due

Deliberate internal linking spreads authority to the pages that should rank, so important pages stop being orphans.

No self-competition

A keyword-to-page map stops your own pages from competing for the same term and splitting their ranking potential.

A foundation for content

Once the structure is right, every new page and link compounds instead of adding to a tangle.

SEO architecture — FAQ

Questions people ask before we start.

Illustration of a list of frequently asked questions.

Architecture is the structural layer — how pages are organized, linked, and marked up. Local SEO is the ongoing program — GBP, citations, reviews, content. Architecture is usually a one-time project (or the first phase of a retainer) that the ongoing work then builds on.

Where we work

SEO architecture for businesses across the Tennessee Valley.

We’re based in Chattanooga and work with small businesses across the region — Hixson, East Ridge, Red Bank, Soddy-Daisy, Signal Mountain, Ooltewah, Collegedale, Cleveland TN, and Dalton GA — plus remote clients anywhere.

See the cities we serve

Related services

Is your site structured to rank?

Free 30-minute call. We'll take a quick look at your structure and tell you whether the architecture is helping or quietly holding you back.